Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Year of publication: |
2019
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Authors: | Sarangee, Kumar R. ; Schmidt, Jeffrey B. ; Calantone, Roger J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 157-168
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Subject: | Decision-making | Anticipated regret | New product development | Structural equation modeling | Escalation of commitment | Entscheidung unter Unsicherheit | Decision under uncertainty | Produktentwicklung | Projektmanagement | Project management | Entscheidung | Decision | Strukturgleichungsmodell | Structural equation model |
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