Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Year of publication: |
2016
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Authors: | Meraj, Mohammad A. ; Fernandes, Cedwyn J. ; Ross, Kieran J. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 16.2016, 2, p. 149-170
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Subject: | marketing mix | higher education | MBA programs | marketing communications | branch campus | United Arab Emirates | UAE | Marketingmanagement | Marketing management | Vereinigte Arabische Emirate | Betriebswirtschaftsstudium | Graduate business education | Hochschule | Higher education institution | Nonprofit-Marketing | Nonprofit marketing | Lehrplan | Curriculum | Studium | University education |
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