Applying qualitative methods to marketing management research
Year of publication: |
2004 ; 1. publ.
|
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Other Persons: | Buber, Renate (ed.) ; Gadner, Johannes (contributor) ; Richards, Lyn (contributor) |
Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
Subject: | Marketing | Marktforschung | Market research | Qualitative Methode | Qualitative method | Forschung | Marketingmanagement |
Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | XX, 292 S graph. Darst. 22cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 1-4039-1660-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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