Assessing market for multi-national corporations at Nigeria's bottom of the pyramid : hints from consumer behaviour
Year of publication: |
2013
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Authors: | Adebayo, Nathaniel Adeyemi |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 2.2013, 3, p. 157-186
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Subject: | Bottom of the Pyramid | poverty reduction | consumer behaviour | multinational corporations | micro | small and medium entrepreneurs | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Nigeria | KMU | SME | Armutsbekämpfung | Poverty reduction | Indien | India | Entwicklungsländer | Developing countries |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/83515 [Handle] |
Classification: | F23 - Multinational Firms; International Business ; I32 - Measurement and Analysis of Poverty ; P36 - Consumer Economics; Health, Education, Welfare, and Poverty ; P46 - Consumer Economics; Welfare and Poverty |
Source: | ECONIS - Online Catalogue of the ZBW |
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