B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic literature review
Year of publication: |
2022
|
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Authors: | Voola, Ranjit ; Bandyopadhyay, Chinmoy ; Voola, Archana ; Ray, Subhasis ; Carlson, Jamie |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 101.2022, p. 12-32
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Subject: | B2B marketing | Sustainability | Sustainable development goals | Systematic literature review | Nachhaltige Entwicklung | Sustainable development | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Sustainable Development Goals | Nachhaltigkeit | UN-Entwicklungsziele | UN development goals |
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