Bandwagon effect revisited : a systematic review to develop future research agenda
Year of publication: |
2022
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Authors: | Bindra, Sunali ; Sharma, Deepika ; Parameswar, Nakul ; Dhir, Sanjay ; Paul, Justin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 305-317
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Subject: | Bandwagon | Future research agenda | Literature review | Seven-step methodology | Systematic review | TCCM | Bibliometrie | Bibliometrics | Theorie | Theory | Nachfrageinterdependenz | Interdependent preferences | Konsumentenverhalten | Consumer behaviour |
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