Basic marketing research : a decision-making approach
Naresh K. Malhotra; Mark Peterson
| Year of publication: |
c 2006 ; 2. ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Peterson, Mark |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marktforschung | Market research | USA | United States | Betriebswirtschaftslehre | Business economics | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XL, 631 S Ill., graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; CD-ROM, DVD |
| Language: | English |
| ISBN: | 0-13-152548-4 ; 0-13-152542-5 ; 0-13-154865-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003119627