Brand aid : shopping well to save the world
Lisa Ann Richey ; Stefano Ponte
| Year of publication: |
2011
|
|---|---|
| Authors: | Richey, Lisa A. ; Ponte, Stefano |
| Publisher: |
Minneapolis, Minn. [u.a.] : Univ. of Minnesota Press |
| Subject: | Afrika | HIV-Infektion | Humanitäre Hilfe | Soziale Verantwortung | Marketing | Markenartikel | Economic assistance--Developing countries. | Celebrities--Political activity. | Social entrepreneurship. | Social responsibility of business. | Branding (Marketing)--Social aspects. | Consumption (Economics)--Social aspects. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 253 S. : Ill. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-8166-6545-7 ; 0-8166-6545-1 ; 978-0-8166-6546-4 ; 0-8166-6546-X |
| Classification: | Philosophie und Theorie der Betriebswirtschaft ; Philosophie und Theorie der Volkswirtschaft ; Entwicklungsökonomie |
| Source: |
Persistent link: https://www.econbiz.de/10009023119