Brand hate : a literature review and future research agenda
Year of publication: |
2022
|
---|---|
Authors: | Aziz, Rahila ; Rahman, Zillur |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 7, p. 2014-2051
|
Subject: | Brand hate | Consumer-brand relationship | Literature review | Bibliometrie | Bibliometrics | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
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