Brand heritage as a temporal perception : conceptualisation, measure and consequences
Year of publication: |
2019
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Authors: | Pecot, Fabien ; Valette-Florence, Pierre ; Barnier, Virginie de |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 17/18, p. 1624-1643
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Subject: | Brand heritage | credibility | measurement scale | personal nostalgia | structural equation modelling | timelessness | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenartikel | Brand |
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