Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Year of publication: |
2015
|
---|---|
Authors: | Li, Fuan ; Xu, Lan ; Li, Tiger ; Zhou, Nan |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 5, p. 462-471
|
Subject: | Brand trust | Benevolence | Cross-cultural context | Invariance analysis | Measurement model | Multidimensional scales | Performance competence | Second-order constructs | Vertrauen | Confidence | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Interkulturelles Management | Cross-cultural management | Markenartikel | Brand | Markenführung | Brand management |
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