Branding Berlin : from division to the cultural capital of Europe

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- Preface -- Introduction -- The New Berlin -- Cultural Analysis -- Chapters Overview -- Part I: A Cultural History of Post-Wall Berlin -- 1 From Utopian Longing to Nostalgia for Babylon -- 2 Post-Wall Berlin Documentary Films -- Topographical Documentaries -- Narrative-Portrait Documentaries -- Documentaries of Artistic Communities -- Kiez-Documentaries -- Part II: Transformations in Berlin's Topography (1990-1999) -- 3 Urban Space -- 4 Berlin Babylon -- Part III: Transformations in Berlin's Symbolic Economy and Branded Identity (1999-2009) -- 5 Branding, Creativity, and Diversity -- Florida's Berlin -- Berlin's Urban Marketing Campaigns -- Be Berlin -- Be Berlin - Be Diverse -- 6 In Berlin -- Part IV: Nostalgia for Babylon (2009-now) -- 7 Nostalgia, Longing, and Identity -- 8 Der Weg, den wir nicht zusammen gehen -- 9 Mauerpark -- Conclusion -- Timeline -- Bibliography -- Filmography.