Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Year of publication: |
2011-01-01
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Authors: | Minten, Bart ; Singh, K.M. ; Sutradhar, Rajib |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Food retail | High value crops | Makhana | Branding | Bihar | India |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing ; M37 - Advertising ; Q12 - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets ; Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness |
Source: |
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Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
Minten, Bart, (2011)
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Minten, Bart, (2010)
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Minten, Bart, (2010)
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