Branding the family firm : a review, integrative framework proposal, and research agenda
Year of publication: |
March 2018
|
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Authors: | Binz Astrachan, Claudia ; Botero, Isabel ; Astrachan, Joseph H. ; Prügl, Reinhard |
Published in: |
Journal of family business strategy. - Amsterdam [u.a.] : Elsevier, ZDB-ID 2575822-6. - Vol. 9.2018, 1, p. 3-15
|
Subject: | Family business brand | Literature review | Family business brand framework | Future research | Familienunternehmen | Family business | Markenführung | Brand management | Bibliometrie | Bibliometrics | Markenimage | Brand image |
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