Bridging design and behavioral research with variance-based structural equation modeling
Year of publication: |
January-March 2017
|
---|---|
Authors: | Henseler, Jörg |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 1, p. 178-192
|
Subject: | Structural equation modeling | Werbung | Advertising | Werbewirkung | Advertising effects | Forschung | Research |
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