Bringing "place" back in : regional clusters, project governance, and new product outcomes
Year of publication: |
2014
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Authors: | Tracey, Paul ; Heide, Jan B. ; Bell, Simon J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 6, p. 1-16
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Subject: | interfirm relationships | regional clusters | transaction cost theory | social network theory | new product development | Regionales Cluster | Regional cluster | Transaktionskosten | Transaction costs | Produktentwicklung | New product development | Soziales Netzwerk | Social network | Unternehmensnetzwerk | Business network | Innovation | Unternehmenskooperation | Inter-firm cooperation | Lieferantenmanagement | Supplier relationship management |
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