Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
Year of publication: |
2024
|
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Other Persons: | Jeseo, Vincent (ed.) ; Allen, Juliann (ed.) |
Institutions: | Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury> ; Academy of Marketing Science (issuing body) |
Publisher: |
2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer |
Subject: | integrated marketing communication (IMC) | Digital Marketing | Marketing for Non-governmental organizations (NGO) | Social Marketing | Conference Proceedings | Enlightened Marketing | Artificial Intelligence in Marketing | World Marketing Congress 2023 | Brand Activism | Nichtregierungsorganisation | Non-governmental organization | Marketingmanagement | Marketing management | Marketing |
Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (XX, 133 p. 16 illus., 3 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-53286-3 ; 978-3-031-53285-6 ; 978-3-031-53287-0 ; 978-3-031-53288-7 |
Other identifiers: | 10.1007/978-3-031-53286-3 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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McLeish, Barry J., (2011)
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Jeseo, Vincent, (2024)
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