Building up a firm's commercialisation competence : from product concept to the first reference
Year of publication: |
2013
|
---|---|
Authors: | Aarikka-Stenroos, Leena ; Lehtimäki, Tuula |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 2, p. 177-196
|
Subject: | Innovationsmanagement | Innovation management | Kommerzialisierung | Commercialization | Kompetenz | Competence | Marketingmanagement | Marketing management |
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