Extent:
692 Seiten
Illustrationen
28 cm
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Revised edition of Business essentials, 2015
About the authorsSpecial thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index.
ISBN: 1-292-15224-9 ; 978-1-292-15224-0
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011712287