Extent: | 692 Seiten Illustrationen 28 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Revised edition of Business essentials, 2015 About the authorsSpecial thanks to our super reviewers -- Preface -- The contemporary business world -- The u.s. business environment -- Understanding business ethics and social responsibility -- Entrepreneurship, new ventures, and business ownership -- Understanding the global context of business -- Managing the business -- Organizing the business -- Operations management and quality for producing goods and services -- Employee behavior and motivation -- Leadership and decision making -- Human resource management and labor relations -- Marketing processes and consumer behavior -- Developing and pricing products -- Distributing and promoting products -- Information technology (it) for business -- The role of accountants and accounting information -- Managing business finances -- Glossary -- Index. |
ISBN: | 1-292-15224-9 ; 978-1-292-15224-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011712287