Business in action

Setting the stage: the business of business -- Developing a business mindset -- Economics, money, and banking -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework: business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product management and pricing strategies -- Customer communication and product distribution -- Managing the money: accounting and financial resources -- Financial information and accounting concepts -- Financial management and financial markets.