Business value of enterprise micro-blogging : empirical study from Weibo.com in Sina
Year of publication: |
2014
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Authors: | Huang, Jinghua ; Zhang, Jing ; Li, Yangfan ; Lv, Zhepeng |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 22.2014, 3, p. 32-56
|
Subject: | Business Value | Marketing Capability | Micro-blogging | IS Usage | Resource-based View | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management |
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