Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Year of publication: |
2022
|
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Authors: | Barann, Benjamin ; Hermann, Andreas ; Heuchert, Markus ; Becker, Jörg |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-11
|
Subject: | Channel management | Conceptualization | Omni-channel | Retail | Touchpoint | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy |
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