Cases on born globals

edited by Erik S. Rasmussen (Professor, Department of Business and Management, University of Southern Denmark (SDU), Denmark)

"Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as 'Born Globals' that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms. Key Features: Showcasing different themes of Born Global research. Broad span of cases with global reach. Discussion questions and assignments provided, together with further reading. Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business"--

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Year of publication:	2024 ; First edition
Other Persons:	Rasmussen, Erik Stavnsager (ed.)
Institutions:	Edward Elgar Publishing (publisher)
Publisher:	Cheltenham, UK : Edward Elgar Publishing
Subject:	Born Global Firms \| International New Ventures \| Cases \| International Entrepreneurship \| International Business \| Multinationales Unternehmen \| Transnational corporation \| Unternehmensgründung \| Business start-up \| Globalisierung \| Globalization \| Entrepreneurship \| Entrepreneurship approach \| International \| Internationaler Markteintritt \| International market entry \| Internationale Geschäftsbeziehungen \| International business \| KMU \| SME

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Extent:	1 Online-Ressource (184 pages)
Series:	Elgar cases in entrepreneurship
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Contents: Preface / Eric S. Rasmussen -- Table of cases -- 1. The show's over at cirque du soleil / Étienne Desfossés and Félix-Antoine Chavanelle -- 2. Born globals or born nomads? The case of medical cannabis producers in Denmark / Ulrik Nielsen -- 3. Gastech, a French born-again global firm / Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard -- 4. Cloudtech, how to grow a born global firm / Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard -- 5. A decacorn in on-demand delivery: The case of getir from Turkey / Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan and Mustafa F. Özbilgin -- 6. From dying sme to re-born global to multinational: Vendlet / Nicolaj Hannesbo Petersen -- 7. Reinventing the footwear industry: The role of digital technologies in the market development strategy of an Italian born global firm / Giorgia Masili, Alessio Travasi and Fabio Musso -- 8. The digitalisation of internationalisation activities: Is social media the next international entrepreneurial opportunity recognition tool for born globals? / Emmanuel Kusi Appiah -- 9. The influence of decision-making logic on the internationalisation of born globals: Bolt / Tairi Leis -- 10. Cabaïa: Can an eco-branding sustainability strategy foster the internationalisation of a born global? / Véronique Boulocher-Passet, Peter Daly and Sabine Ruaud -- 11. Boris & rufus: Hotspot on screen and costs on the backyard / Sílvio Luís de Vasconcellos, Clarice Zimmermann and Gérson Tontini.
ISBN:	978-1-80392-441-0 ; 978-1-80392-440-3
Other identifiers:	10.4337/9781803924410 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014466830