Cases on branding strategies and product development : successes and pitfalls
Year of publication: |
[2015]
|
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Other Persons: | Sarma, Sarmistha (contributor) ; Singh, Sukhvinder (contributor) |
Institutions: | IGI Global (publisher) |
Publisher: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : IGI Global |
Subject: | Markenführung | Brand management | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Produktmanagement | Markenpolitik |
Description of contents: |
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
|
Extent: | 1 Online-Ressource (LIII, 417 Seiten) |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English |
Notes: | Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print. |
ISBN: | 978-1-4666-7394-6 ; 978-1-4666-7396-0 ; 1-4666-7393-1 ; 978-1-4666-7393-9 ; 978-1-4666-7393-9 ; 978-1-4666-7396-0 |
Other identifiers: | 10.4018/978-1-4666-7393-9 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Cases on branding strategies and product development : successes and pitfalls
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Cases on branding strategies and product development : successes and pitfalls
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