Cases on social justice in China and perspectives on Chinese brands

Youssef El Haoussine, Lulu Wang

"This publication offers contributions to the internationalization of social justice study and marketing case studies in China instructing foreign academics on how to perform international comparative studies in the Chinese market"--

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Year of publication:	[2023]
Other Persons:	El Haoussine, Youssef (ed.) ; Wang, Lulu (ed.)
Publisher:	Hershey PA : IGI Global
Subject:	Markenführung \| Brand management \| Corporate Social Responsibility \| Corporate social responsibility \| Konsumentenverhalten \| Consumer behaviour \| Soziale Gerechtigkeit \| Social justice \| China
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxiii, 276 Seiten
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Fallstudie ; Case study
Language:	English
Notes:	Includes bibliographical references and index Adidas : Adidas faced a boycott of the Chinese customers because of the Xinjiang cotton event / Hu Yi -- Genki Forest 0-sugar for real or just for advertisement? / Yu Morgane -- Shanghai Disney Resort--the hunger marketing problem represented by LinaBell / Huijing Zeng -- Vitasoy : boycotted by netizens because of inappropriate responses to a social event / Zhaoying Chen -- How commercializing affect Bilibili community culture? / Weijian Xu -- Behind the salary dispute : Chayan Yuese's dilemma concerning business growth and employee relationship / Qixing L. -- Sony : when the conference met the major commemorative day / Zizhen Wang -- Zhaopin platform leaks resume data / Yuqing Shao -- Lalamove : murder or suicide : a female passenger jumped off Lalamove's van / Yuyi Zhong -- Versace was resisted by Chinese consumers for it mistakenly labeled Hong Kong and Macao as countries on its T-shirt / Hailin Wang -- Balenciaga was boycotted for being suspected of "insulting Chinese" after mishandling queue cuts / Pengqi Wang -- H&M : boycott of Xinjiang cotton sparks outrage in China / Ying Hong -- L'Oréal false promotion in double eleven shopping festival / Yini He -- Vulgar marketing of sex well-being brand and constraint of social justice / Zirui Huang -- Purcotton : the impact of misogynistic advertising on brands / Huang Yao -- Li-Ning : the issue of raising price / Cai Lin.
ISBN:	978-1-6684-4955-4 ; 978-1-6684-4956-1 ; 978-1-6684-4957-8
Source:	ECONIS - Online Catalogue of the ZBW

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