Channel integration in grocery retailers via mobile applications
Year of publication: |
2023
|
---|---|
Authors: | Yen, Yung-Shen |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 4, p. 427-441
|
Subject: | Channel integration | Customer commitment | Mobile apps | Omnichannel retailing | Usage intention | Vertriebsweg | Distribution channel | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Lebensmitteleinzelhandel | Food retailing | Multikanalvertrieb | Multichannel strategy | Lebensmittelhandel | Food trade | Online-Marketing | Internet marketing |
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