Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Year of publication: |
2022
|
---|---|
Authors: | Vrechopoulos, Adam ; Lazaris, Chris ; Theodoratos, Stavros |
Published in: |
Administrative Sciences. - ISSN 2076-3387. - Vol. 12.2022, 4, p. 1-17
|
Publisher: |
Basel : MDPI |
Subject: | coupons | customer satisfaction | omnichannel retailing | perceived service quality | store revenues |
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Choosing optimal omnichannel coupon redeeming options in multiple channel settings
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