Classifying, measuring, and predicting users' overall active behavior on social networking sites
Year of publication: |
2014
|
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Authors: | Chen, Aihui ; Lu, Yaobin ; Chau, Patrick Y. K. ; Gupta, Sumeet |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 31.2014, 3, p. 213-253
|
Subject: | Delphi study | measurement model | social media | social networking site | user commitment | users' active behavior | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Messung | Measurement | Mediennutzung | Media usage |
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