Click it, and increase hedonic consumption ratio : how does online shopping improve the long-term subjective well-being of consumers?
Year of publication: |
2023
|
---|---|
Authors: | Wang, Jiangzhe ; Jia, Xingping |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 2, p. 235-252
|
Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Zufriedenheit | Satisfaction | Privater Konsum | Private consumption | Lebensqualität | Quality of life |
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