Competition between manufacturer's online customization channel and conventional retailer
Year of publication: |
2015
|
---|---|
Authors: | Li, Gang ; Huang, Fengfeng ; Cheng, T. C. E. ; Ji, Ping |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 62.2015, 2, p. 150-157
|
Subject: | Competition | customization level | mass customization | supply chain | Lieferkette | Supply chain | Wettbewerb | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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