Competitiveness through front-end activities : how companies can steer new products to success
Verena Joachim
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Joachim, Verena |
| Institutions: | Kassel University Press GmbH (publisher) |
| Publisher: |
Kassel : Kassel University Press |
| Subject: | Produktentwicklung | New product development | Kommerzialisierung | Commercialization | Entscheidung | Decision | Erfolgsfaktor | Success factor | Neues Produkt | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [upress.uni-kassel.de] |
| Extent: | IX, 177 Seiten Illustrationen 21 cm, 350 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, University of Kassel, 2017 |
| ISBN: | 3-7376-5040-3 ; 978-3-7376-5040-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011732487