Conceptualizing excessive fan consumption behavior
Year of publication: |
2016
|
---|---|
Authors: | Davis, Robert ; McGinnis, Lee Phillip |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 252-262
|
Subject: | Fan behavior | Consumption Excessive | Rationalization | Maori | All Blacks | Conceptual model | Grounded theory | Konsumentenverhalten | Consumer behaviour | Konsumtheorie | Consumption theory | Grounded Theory |
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