Conducting focus groups for business and management students
Caroline Oates, Panayiota J. Alevizou
| Year of publication: |
2018
|
|---|---|
| Authors: | Oates, Caroline J. ; Alevizou, Panayiota J. |
| Publisher: |
Los Angeles : Sage |
| Subject: | Arbeitsgruppe | Team | Befragung | Interview | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 90 Seiten 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 81-86 |
| ISBN: | 978-1-4739-4821-1 ; 978-1-4739-4822-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012015628