Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

by Eugene Y. Chan

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior -- Chapter 8: The Ideological Consumer -- Chapter 9: Cross-Cultural Consumer Behavior -- PART 4 -- Chapter 10: Consumer Behavior in the Sharing Economy -- Chapter 11: Sustainable Consumer Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future.

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Year of publication:	2024
Authors:	Chan, Eugene Y.
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan
Subject:	positioning \| branding \| non-profits \| product development \| pricing \| digital revolution \| market research \| brand crises \| customer value \| customer insights \| advertising \| sales \| segmentation \| targeting \| Konsumentenverhalten \| Consumer behaviour \| Markenführung \| Brand management \| Marktforschung \| Market research \| Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value \| Preismanagement \| Pricing strategy \| Marketingmanagement \| Marketing management \| Markenimage \| Brand image \| Produktentwicklung \| New product development \| Markenartikel \| Brand

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Extent:	1 Online-Ressource (XXI, 267 p. 1 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-50947-6 ; 978-3-031-50946-9 ; 978-3-031-50948-3 ; 978-3-031-50949-0
Other identifiers:	10.1007/978-3-031-50947-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014478777