Consumer behavioral condition shares (Theory of Planned Behavior)
L. Yulisa, S. Bangsawan & Ribhan
Year of publication: |
2020
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Authors: | Yulisa, L. ; Bangsawan, Satria ; Ribhan |
Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 174-178
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Subject: | Theory of Planned Bahavior | attitude | subjective norm, and perceived behavior control | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour |
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