Consumer characteristics and the effects of social factors on purchasing decisions of Kentucky Fried Chicken (KFC) eco-friendly products
Year of publication: |
2020
|
---|---|
Authors: | Ali, M. ; Bangsawan, Satria ; Rouly, D. |
Published in: |
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 86-89
|
Subject: | Fast Food | Fast food | Öko-Produkt | Sustainable product | Kunden | Customers | Kaufentscheidung | Purchase decision | Indonesien | Indonesia |
-
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna, (2024)
-
Syah, Tantri Yanuar Rahmat, (2022)
-
A Brunswik lens model of consumer health judgments of packaged foods
Orquin, Jacob L., (2014)
- More ...
-
Zaidirina, (2017)
-
Febrian, Angga, (2020)
-
Influence of quality service and satisfaction imagery higher education on Word of Mouth (WOM)
Pranoto, Gusti Adi, (2020)
- More ...