Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Year of publication: |
2024
|
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Authors: | Zhang, Xiaojing ; Zhang, Yulin |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103629, p. 1-11
|
Subject: | Content marketing | Independent value creation | Value co-creation | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Content Management | Content management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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