Corporate Entrepreneurship: Sensing and Seizing Opportunities for a Prosperous Research Agenda

Strategic and corporate entrepreneurship have been widely acknowledged by scholars and executives alike as an effective means of revitalizing organizations to improve performance. Spurring entrepreneurial behavior and exploration within established organizations, however, remains a big challenge facing today’s businesses. As organizations grow and age over time, like people in general, they tend to become set in their ways of thinking, learning, managing and acting – they become less flexible and less willing to sense and seize new opportunities. There is little doubt that the mindsets and organizational attributes needed for exploring and leveraging new opportunities are radically different from those needed for smoothening ongoing operations, making it difficult to pursue both sets of activities at the same time within an organization. Given the importance for future sustainable growth, scholars have yet to uncover how organizations may reconcile conflicting demands and resolve the challenges associated with corporate entrepreneurship’s emphasis on leveraging existing opportunities as well as new ones ‘out there’. The aim of this inaugural address is to draw the foundations and to identify emergent opportunities for moving forward research on strategic entrepreneur - ship in general and on corporate entrepreneurship in particular. It considers the challenges associated with corporate entrepreneurship and details important organizational and managerial features of successful organizations that span different levels of analysis. The inaugural address concludes that the integration of theory and research in strategic management and entrepreneurship using such a multilevel approach generates valuable new research avenues underlying a prosperous research agenda.