Creating and marketing new products and services
Rosanna Garcia
| Year of publication: |
2014
|
|---|---|
| Authors: | Garcia, Rosanna |
| Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
| Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Produktinnovation | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] |
| Extent: | XXV, 412 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index The proactive new product development processNew product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation. |
| ISBN: | 978-1-4822-0360-8 |
| Classification: | Fertigung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013548460