Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Year of publication: |
2023
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Authors: | Magrizos, Solon ; Harris, Lloyd C. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 44-56
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Subject: | B2B | COVID-19 | CSR | Innovation | SMEs | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management |
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