Cross-border Identity in Building a Regional Brand: the Northern Transylvania Region

Northern Transylvania region is looking now for a cross-border identity, trying to raise awareness among the population about belonging to this region and to inform foreign investors about the best investment opportunities. The cross-border dimension represents one of the main points of this regional identity.

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Year of publication:	2006
Authors:	Soproni, Luminita
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	identity \| brand \| region \| investment opportunities

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Notes:	Published in Mircea Brie, Gabor Kozma, Eurolimes, Oradea University Press Autumn 2006 (From Smaller to Greater Europe: Border Identitary Testimonies).2(2006): pp. 54-63
Classification:	H7 - State and Local Government; Intergovernmental Relations ; M0 - Business Administration and Business Economics; Marketing; Accounting. General ; M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011110208