Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Year of publication: |
May 2017
|
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Authors: | Merchant, Altaf ; Rose, Gregory ; Martin, Drew ; Choi, Sunmee ; Gour, Mohit |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 113-119
|
Subject: | Money | Cross-cultural | Family | Qualitative research | India | South Korea | Folk tale elicitation | Storytelling | Südkorea | Interkulturelles Management | Cross-cultural management | Narrative Methode | Narrative method | Indien | Religion | Ethnologie | Ethnology | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method |
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