CSR-related consumer scepticism : A review of the literature and future research directions
Year of publication: |
2023
|
---|---|
Authors: | Nguyen, Nga ; Priporas, Constantinos Vasilios ; McPherson, Mark ; Manyiwa, Simon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 169.2023, p. 1-20
|
Subject: | Cause-related marketing | Consumer scepticism | Corporate social responsibility | Green marketing | Systematic literature review | Corporate Social Responsibility | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing |
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