CURIE : towards an ontology and enterprise architecture of a CRM conceptual model
Year of publication: |
2022
|
---|---|
Authors: | Fernández-Cejas, Miguel ; Pérez-González, Carlos J. ; Roda-García, José L. ; Colebrook, Marcos |
Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 64.2022, 5, p. 615-643
|
Subject: | Analytical CRM | Business analytics | CRM conceptual model | Customer experience | Customer intelligence | Customer relationship management | Enterprise architecture | Ontology | Tourism | Beziehungsmarketing | Relationship marketing | Unternehmensarchitektur | Ontologie | Betriebliches Informationssystem | Business intelligence system | Management-Informationssystem | Management information system | IT-gestütztes Marketing | Computer-assisted marketing |
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