Customer Delight, Repurchase Intentions and the Mediating Effect of Positive Word of Mouth
Year of publication: |
2018-12-09
|
---|---|
Authors: | Kageyama, Yoshimasa ; Barreda, Albert A. |
Publisher: |
Techmind Research Society |
Subject: | Marketing and Service Management | Customer delight | word of mouth | repurchase intentions | mediating effect | structural equation modeling | Customer Behavior |
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