Customer-Dominant Logic : Kundendominantes Management als neue Zielgröße im Relationship Marketing
Year of publication: |
2024
|
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Authors: | Bruhn, Manfred ; Saleschus, Maxim ; Hadwich, Karsten |
Publisher: |
2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer Gabler |
Subject: | Customer-Dominant Logic | Kundendominantes Management | Kundenorientierung | Kundenbindung | CRM | Customer Relationship Management |
Extent: | 1 Online-Ressource(XVIII, 468 S. 95 Abb., 92 Abb. in Farbe.) |
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Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-43326-0 ; 978-3-658-43325-3 |
Other identifiers: | 10.1007/978-3-658-43326-0 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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