Customer experience management in omnichannel retailing
Year of publication: |
2021
|
---|---|
Authors: | Çakiroğlu, K. Ilgın ; Çengel, Özgür |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 97-113
|
Subject: | Customer experience | omnichannel retailing | multichannel retailing | cross-channel retailing | omnichannel strategy | channel integration | personalization | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Produktivität | Productivity | Multikanalvertrieb | Multichannel strategy | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Kundenanalyse | Customer analysis |
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