Customer involvement in technological development of smart products : empirical evidence from a coffee-machine producer
Year of publication: |
2023
|
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Authors: | Sabatini, Andrea ; Pascucci, Federica ; Gregori, Gian Luca |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 6, p. 1345-1361
|
Subject: | Customer involvement | Digital transformation | Friction | Smart product | Technological development | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Technischer Fortschritt | Technological change | Produktentwicklung | New product development |
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