Customer-oriented product development process in B2B industry
Year of publication: |
2015
|
---|---|
Authors: | Suominen, Veli-Matti ; Kytölä, Juha ; Naaranoja, Marja |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 1, p. 47-66
|
Subject: | open innovation | customer-oriented | product development process | business to business | B2B | B2B industry | marketing innovation | stage gate process | time to market | qualitative analysis | product introduction | concurrent marketing | Lieferantenmanagement | Supplier relationship management | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing |
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