Customers' emotions and openness to product co-creation: : an empirical analysis based on eeg data
Year of publication: |
2023
|
---|---|
Authors: | Biercewicz, Konrad ; Wiścicka-Fernando, Małgorzata |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 26.2023, 2, p. 49-69
|
Subject: | Product co-creation | customer | emotion | EEG | gaming | Emotion | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
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